Epsilon M&A Deal Report - Playfish
Transaction Multiples for the Valuation of Private Companies
Electronic Arts (EA) / Playfish
No EMAT :
20602
Announced Date :
09/11/2009
Type :
Exit ,Acquisition of Majority Stake
Deal Value :
Yes
Acquirer :
Electronic Arts (EA)
Target :
Playfish
Country :
United Kingdom
Sector of activity :
- Software > Videogame and software (consumer market)
- Internet > Online Gaming
Business Description :
Founded in 2007 , Playfish Limited develops and publishes free-to-play social games that can be played on social networking platforms . Playfish enables people to play games with their real-world...
Transaction multiples available
| EV/ Sales |
EV/ Gross Profit |
EV/ EBITDA |
EV/ EBIT |
Eq/ PBT |
P/E | Price to Book |
Specific multiple(s) |
|
|---|---|---|---|---|---|---|---|---|
| Historic | 
|
|
||||||
| Current |
Rating :
**
|
|
Multiple available |
| n.s. | Multiple calculated, but not significant |
Source: Epsilon Research / EMAT
Comparable Transactions
- Number of EMAT Reports / sub-sector « Videogame and software (consumer market) » = 58
- Number of EMAT Reports / sub-sector « Online Gaming » = 71
| Date | Acquirer | Target | Country | Multiples | See details |
| 10/12/2009 | Bonnier Gaming | Soft Capital Investment (Bertil) | Sweden | * | 20598 |
| 14/12/2009 | Astra Games | Greentube IES (Internet Entertainment Solutions) | Austria | * | 20597 |
Source: Epsilon Research / EMAT
